Unlock the U.S. market
We partner with global consumer brands to craft go-to-market strategies, build distribution networks, and accelerate growth in the U.S. From first-store launch to national expansion, we deliver actionable strategic insights, consumer research, and execution excellence.
The U.S. consumer goods market is highly competitive, highly fractionated, and highly profitable. It’s also highly risky. Our leadership team combines decades of experience in import, retail, brand-building and value creation. We understand the challenges that come with breaking into and succeeding in the U.S. market. Founded by former operators of global consumer brands, Sappan LLC is a strategy consultancy specializing in consumer-goods market entry and growth.
About Us
What we do
Market Entry Strategy
We evaluate your brand’s fit, positioning, category dynamics, and distribution opportunities across U.S. channels — mass retail, specialty, e-commerce, food service. Then we map an optimal entry path with milestones, KPIs, and go-to-market timing.
Channel Development & Retail Partnerships
Using our deep network of buyers, operators and channel leaders, we secure meaningful placements, negotiate terms, optimise supply-chain logistics and launch often-complex programs with precision.
Brand Growth & Portfolio Expansion
Once you’re in market, we accelerate growth via pricing strategy, omni-channel activation, promotional architecture, data analytics, and brand extensions tailored for U.S. consumer behavior.
Logistics
We navigate HS codes, tariff/rate management, and integrate your global supply chain to meet U.S. cost, quality, and lead-time demands.
Compliance
U.S. labeling, FDA/USDA regulation, and legal structures.
Case Studies
We’ve helped global consumer brands make their U.S. breakthrough (and grow through it). Here are a few examples:
• Brand A: Took a digitally native frozen ethnic food brand into U.S. grocery and club, and achieved 6,000 doors and $20 M first-year revenue.
• Brand B: Repositioned a billion dollar snack brand by doing deep consumer insight research to identify a passionate niche to target. Developed new pack design, new price, new sub-brand, and marketing plan.
• Brand C: Transformed beloved overseas snacks into health/wellness focused brand with category defining innovation. Achieved 13,000+ stores and $100M+ aggregate sales, national brand awareness, and acquisition.
Let’s talk about how your brand can be the next success story!
Who we are
Sappan is a Thai-American family-owned company with over $100M in cumulative sales, proudly featured in more than 10,000 grocery stores across the U.S. With over 13 years of
expertise in importing premium grocery items,
we are honored to have received multiple
industry accolades, including the prestigious
SOFI Award for 'Best Snack' on multiple
occasions.
Contact Us
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